Good communication is clarity of thought in a way that is understood. However, that is not always the case in business or relationships. People just talk and never communicate. Communication must clearly convey a message so that it is not misinterpreted because that is what makes the fabric of effective marketing in a business. As we know, where there is no marketing, there are no sales, and a business that does not make a sale is headed for failure. Everything begins with communication, and that is why it is a mandatory skill for all entrepreneurs. Mark Harvenner, a communication and marketing strategist, joins us in this episode to share tips and insights on this subject matter. 

Mark Havenner is a marketing and communication strategist specializing in brand and executive thought leadership, strategic content development, and corporate communications strategies. He's more than 20 years of experience aligning messages and business goals and developing many communication vehicles and message strategies for many clients.

In this podcast episode, we will talk about messaging, branding, and how to align what you say with what you want to do.

Key Highlights from the Show

[00:00] Episode intro and a quick bio of the guest, Mark Havenner
[01:51] Mark’s backstory and his entrepreneurial journey
[02:45] What is good communication, according to Mark
[03:46] How his background in marketing translated his focus into communication
[05:09] How Mark would help an ambitious consultant or coach talk to the market
[07:06] How to niche down to your ideal market
[13:20] The layers of effective communication
[16:55] Become a person of value and not a commodity
[20:57] Ways to stand out and say who you are and what you do to your audience
[34:13] What Mark wishes to have spent more money & time when starting entrepreneurship
[34:45] Best places to reach out and connect with Mark

Notable Quotes 

• Good communication is clarity of thought. You must communicate in a way that is understood. [02:45]
• Communication is about talking to the public, while marketing is trying to sell something to them. [04:18]
• Niches or segments that are smaller are better as long as they are deep [07:19]
• The key to effective communication is empathy. [13:20]
• No one wants to be a commodity. You can avoid this by providing value above and beyond what you do. [17:44]

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