E037 - How to Pay and Incentive Your Rockstar Employees so They Never Leave with Denis Hiller

Most entrepreneurs get into business out of the necessity to build a better life. On the other hand, doctors and other medical practitioners are into business because of a passion and the need to serve their inner craving. They already have an education, can work for anybody, and earn a good salary. So to them, it is not about lifestyle but a deep soul craving and desire to serve and impact humanity. In our past podcast episodes, we talked about messaging, branding, and identity.

Let’s say you have mastered all that. As a medical professional, you have a product/service and know who you are exactly targeting. Now you have two customers or built a successful business from zero to hundreds of thousands of dollars. How do you get your next customers and scale up from there? Join this conversation with Denis Hiller and learn more about this subject.

Before joining ZenCentiv as Head of Marketing, Denis Hiller was on the founding team of AnchorFree (acquired for $295M), scaling its user base from 0-100,000 users. He co-founded Uloop (Series A, Gannett). He was the head of marketing for Size Records / Steve Angello of the Swedish House Mafia and served as label manager of NoFace Records. Denis was born in Ukraine and grew up in Silicon Valley before work and life brought him to cities such as Los Angeles, Miami, Stockholm, Manila, Mexico City, and Santo Domingo. He speaks English, Spanish and Russian.

Key Highlights from the Show
[00:00] Episode intro and a quick bio of the guest, Denis Hiller
[01:30] Know more about Denis, what he does and what he’s up to
[03:27] How to scale up and double your current business 
[07:00] Why doctors enter into business
[10:00] Working for somebody else vs. working for yourself
[19:10] Go where your competitors aren’t
[22:17] How companies can navigate through the white-collar recession
[24:30] Good compensation packages for your business employees
[30:02] Best strategies to create end-year incentives and bonuses for your business
[31:25] The good and bad side of inflation
[35:56] Best add-ons you can have in your compensation packages
[42:06] The one thing Denis wishes to have put more resources into when starting his entrepreneurship journey
[46:07] Best ways to reach out and connect with Denis Hiller

Notable Quotes
● In most cases, entrepreneurs get into business out of a necessity to build a better life. [07:09]
● Always go where your competitors are not going. [19:28]
● Companies are struggling at all levels because of the white-collar recession, but blue-collar companies are still thriving and growing. [23:28]
● Despite the market conditions, bonuses and other incentives can improve your business. [30:24]
● During inflation, the prices of commodities go up, and consequently, the salaries people get paid to match the inflation. [31:05]

Connect With Denis Hiller
Business Website: https://www.zencentiv.com/
LinkedIn: https://www.linkedin.com/in/denishiller/
Instagram: https://www.instagram.com/denishiller305/

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