E023 - Everything you Need to know about Public Relations with Andrea Pass

Andrea Pass is the owner of Andrea Pass Public Relations. For over 30 years, Andrea Pass has
created and implemented public relations campaigns in various categories, including consumer products, lifestyle, B2B, education, health/wellness/fitness, beauty, food, authors, non-profits, and more. Andrea Pass Public Relations has national, regional, and local media relations outreach expertise. She is proactively and reactively navigating our ever-growing 24/7 media world. Her relationship strength, coupled with her knowledge of the ever-growing media base, results in securing top-tier, targeted media placements to increase brand awareness, reputation management, and sales for established businesses and growing entrepreneurs.
Prior to launching her own business, Pass served as Vice President, Media Relations for
Marketing Maven. She was a vice president at several New York-area public relations firms,
where she developed and implemented B2C and B2B campaigns. She has been a columnist for
The Record, New Jersey’s largest daily newspaper, as well as for Toy Business Magazine.
This podcast episode discusses public relations, the types of public relations a solopreneur
needs, the best time to hire a public relations company, and what to look for in a good public
relations company.
During this episode, you will learn about;
[00:00] Episode intro and a quick bio of the guest; Andrea Pass
[01:30] Why most doctors are horrible at PR in marketing
[02:11] Andrea’s backstory and how she started in public relations
[04:07] How she found the connections for the press in her high school years
[06:56] How Andrea helps her clients stand out from the noise in the market
[08:59] When are you press-worthy?
[13:04] What to look for in a good public relations agent
[18:15] The best ways to ask and answer questions on Tv
[23:10] Types of public relations a solopreneur needs
[28:48] Qualities of a PR agent who needs more experience
[34:01] Metrics Andrea would follow keenly one month after a press coverage
[38:09] What else to look for when you hire a new PR agency
[41:25] Tips on how you can become a PR agent
[44:11] How you can reach out and connect with Andrea
[45:04] Ending show and call to action
Notable Quotes
● Just because you want to get in the press does not necessarily mean you are press
worthy. You need to have your story. [07:00]
● Having social media followers without engagement is similar to someone who doesn’t have an account. [07:54]
● You don’t always have to dive into the deep end. You need to take baby steps so people can learn about your business, product, or service. [08:18]
 ● As long as you have something good to say as a doctor entrepreneur, a good PR person will find that angle and walk with you to get the story told. [09:50]
● Find a public relations person that is open, honest, and realistic. [13:31]
● The benefit of press coverage is to reuse it over and over again. Take the press
coverage on your Instagram, Facebook, and YouTube. [22:16]
● As long as you have something good to say as a doctor entrepreneur, a good PR person will find that angle and walk with you to get the story told. [09:50]

Connect With Andrea Pass:
Website:https://www.andreapasspr.com/
Facebook: https://www.facebook.com/AndreaPassPublicRelations/
Instagram: https://www.instagram.com/Andrea_Pa

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