E018 - Mastering the Art of Storytelling with Dan Fisher (E)

The art of storytelling is a powerful tool to captivate your customers and build a compelling brand story. It creates an emotional connection between the company and its consumers. In this episode with Dan Fisher, we will explore how to use storytelling in marketing and how it can help you reach your marketing goals.

As a transplanted New Yorker living in Chicago, Dan happily finds himself wrapped up inside an all-things story as a director, producer, and owner at Bottle Rocket Media. A graduate of NYU's Tisch School of the Arts, Dan spent a decade working in Los Angeles as a gaffer, then an editor before joining The Oprah Winfrey Show and making Chicago his home. There he received an Emmy for his work. In 2011 Dan founded Bottle Rocket Media to continue to bring high-quality content to the private sector. Today he oversees a team of top-notch industry professionals as they create web content, broadcast commercials, and marketing videos of all kinds.

In this episode, we talk about marketing and storytelling, how a solopreneur should start his or her marketing efforts, and when it’s time to hire a marketing agency.

During this episode, you will learn about;
[00:37] Episode intro and a quick bio of the guest; Dan Fisher
[03:04] A bit about Dan’s backstory of how he got into marketing and storytelling
[04:28] What appealed to him so much about video editing
[05:39] How to tell fascinating stories that impact people
[08:28] Scaling his video editing & storytelling to the next level after the Oprah show
[12:49] Traditional vs. contemporary marketing by integrating storytelling
[14:26] Search Engine Optimization (SEO) for your stories
[16:02] Dan’s strategy of doing the research before writing stories as a marketing campaign
[19:06] The best determinant of a marketing tool for a beginner
[27:59] What you need to know when hiring an agency to handle your marketing
[30:25] Some things which you can only learn through experience
[32:57] Hiring a long-term marketing person vs. hiring an agency
[35:55] What he regrets having spent much time & resources in the earlier days of his career
[39:17] How you can reach out and connect with Dan Fisher

Notable Quotes
● Video editing is significantly easier because each day spent on editing is less than it
takes when shooting footage. [04:50]
● Often, stories become better and more enticing when you move things around rather
than following a chronological order. [05:44]
● When doing something you love under somebody else, at one point, your spirit will want
to do it your way. That’s where growth from a job to a business comes from. [09:03]
● When starting something new, it’s not easy to know how hard it will be. So, a little bit of
ignorance is a good thing. [10:06]
● A good marketing campaign embodies a good story in it. [13:07]
● No one knows your business as well as you do. Use a marketing vehicle that rhymes
with your business needs and uniqueness. [19:06]
● Everything takes a long time to develop and grow. You just have to roll up your sleeves
and just do the work. [19:18]
● To a certain degree, you get what you pay for. [28:50]

Connect With Dan Fisher
Website: https://bottlerocketmedia.net/
LinkedIn: https://www.linkedin.com/in/dfish8840/
Instagram: https://www.instagram.com/bottlerocket312/

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